The reel nobody scheduled

beyond-linear-broadcast-planning-ibc-2026

A programme’s life now extends well beyond its transmission slot. Clips, reels and highlights reach audiences elsewhere, often with their costs, rights and results tracked in separate places. Reflecting on IBC 2026, Pavel explores what this means for broadcast planning — and why AI makes the need for a broader view more urgent.

Master metadata with smart software & AI

While trying to handle content planning, financial decisions, and licence compliance, some broadcast managers may overlook the significance of metadata. However, that could be a costly mistake. Not only does it prove metadata is very important when it comes to content planning, but it’s also the first thing the audience sees in its EPG when it looks for a programme to watch.

PROVYS at IBC 2025

Our focus was clear: bringing the entire broadcast workflow under one roof, with cloud flexibility and AI innovation.