Managing several channels in both linear and digital environment can be a time-consuming task. Fortunately, there are many ways to make your work easier:
1/ Streamline your processes
One of the biggest challenges in broadcast management is the need to constantly juggle dozens of spreadsheets, licenses, and assets to get the work done. Naturally, this usually involves using several different systems. The result? Common errors, misunderstandings and lost time. Many of those can be prevented, though, if you centralize and standardize your workflows.
How? It can help to map your common processes first. Break every workflow down into consecutive steps to get a clear picture of what needs to be done. Then define how the process should optimally look like and assign the ownership of every step in the new process to a responsible person/department. Various companies use for this purpose documents called Standard Operating Procedures (SOPs) that serve as the basis for their workflows and help avoid chaos. Try creating some for your enterprise.
Second, centralize as many of the workflows as you can. Ideally, use a robust broadcast management system (BMS) like PROVYS Sphere to serve as a main platform for your everyday tasks.
By keeping track about your content, licenses, and schedules in one system, you always have a clear overview on your channel. Having organized, structured data, and a single source of “truth” helps you keep all your processes under control and avoid chaos.
2/ Adapt quickly
Nowadays, the broadcasting segment is very dynamic. In a world of constant changes, you need to be as flexible as you can to succeed:
- Invest in a reliable BMS that is able to grow and can integrate with your other systems, such as playout, MAM, or ERP.
- Be prepared for crises. Create a disaster recovery plan and have an emergency playout ready when your primary systems go down.
- Adapt to real-time challenges. With specialized programs, like the Stream Circle playout or the Tweenly graphic editor you can change your broadcasted content even live. Finally, nothing can surprise you.
3/ Switch to cloud
Sure, using one’s own IT infrastructure is a traditional and reliable approach to broadcast management—it’s stable and it’s secure.
Unfortunately, it is also costly and often too rigid for the current dynamic times. That is why we recommend our clients to choose the cloud solution instead. Why?
With a cloud BMS or playout, you:
- Save costs. There’s no need to buy and manage your own hardware.
- Install the solution and get started immediately.
- Can conveniently scale your toolset as your channel grows.
- Adapt faster when the market situation changes.
- May more easily collaborate with colleagues from different locations.
Moreover, modern cloud platforms like PROVYS Sphere offer highly secure and reliable operation comparable with the traditional on-premise approach.
4/ Utilize automations and AI
Save time with useful automation features available in specialized systems, such as automated content shifts, listings, and promotion planning.
Tip! Schedule series in sequence with PROVYS Sphere’s chain planning feature. It allows you to automatically plan whole series in desired time slots beforehand.
Furthermore, implement AI into your workflows to help you with tedious tasks like creating metadata. But don’t forget that even broadcasting AI has its limitations. It boosts your efficiency, however, there is still need for a human operator that checks the AI outputs and stays responsible for the final outcome.
Interested in the topic? Discover also the 5 signs your legacy broadcast planning system is holding you back.
