While trying to handle content planning, financial decisions, and licence compliance, some broadcast managers may overlook the significance of metadata. However, that could be a costly mistake. Not only does it prove metadata is very important when it comes to content planning, but it’s also the first thing the audience sees in its EPG when it looks for a programme to watch.
Why care about metadata?
The broadcasters can benefit from more detailed information about every piece of their content and use it in the planning process. Modern broadcast management systems, like Sphere, also use metadata to check if your scheduled programme is compliant with the preset rules (e.g., parental guidance). Furthermore, when filled correctly, metadata can be easily sent from your broadcast planning system to the EPG, attracting the attention of the audience.
The viewers, on the other hand, receive rich information about the programme through their EPGs, which makes their decision process easier. The metadata can be also used on VOD platforms to personalize the recommended content. In addition, metadata is a good indicator of available accessibility features, e.g., multiple languages or subtitles.
How to use AI for metadata creation?
Filling in the metadata may be a tedious task. Fortunately, today’s AI tools can do this work for you. How? The specific functionalities vary depending on your system, of course, but generally you can expect acceleration of manual tasks, automated metadata creation, etc. For instance, the AI assistant in Sphere allows you to:
- Generate synopses and keywords automatically: Craft attractive text descriptions and keywords based on basic content data—all in your brand’s tone-of-voice.
- Localize texts in a few seconds: Create translated EPG listings for your multilingual audience.
- Check metadata quickly before scheduling: Get instant evaluation of your metadata’s quality and completeness.
And what’s more: AI functions in broadcast management systems often offer AI-powered analytics that provide you with feedback on your transmission schedules and programme records.
How to utilize the maximum potential of metadata?
Well-filled metadata can help you to:
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Create EPG listings
Attractive EPG listing help reach your audience. Therefore, don’t forget to enhance your content with all the metadata your viewers want to see:
- Basic info (title, genre, year of production, running time)
- Language versions, accessibility info
- Structured info (list of directors, crew, actors etc.)
- Rich texts (synopses, keywords)
- Stunning images
Tip for VOD platforms: Utilize the larger media space to the maximum. In addition to the short synopsis, prepare a longer version for your web/VOD platform to drive more attention. Include various visuals (both static images and videos). Add related content to keep audience engaged.
When filling in the metadata (especially the longer texts), keep in mind your channel’s tone-of-voice. Don’t forget to use language that sets the emotions and mood of the content. Occasionally, utilise marketing phrasing to “sell” the content to your viewers. If you broadcast content in more language, make sure to include localised metadata, too.
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Improve planning and scheduling
Metadata is a useful tool for more accurate planning. For instance, during long-term planning, you may utilise detailed content info to comply with regulatory rules (e.g., if you want European documentaries to account for a certain percentage of the air time, it will be easy to do so when you have all your documentaries categorised by the country of origin in their metadata).
Nevertheless, metadata can also improve your short-term programme scheduling. How? When you classify your content by genre, program types, target groups, etc.; you can easily find content that perfectly fits selected time slot – and possibly draws in more viewers. Additionally, you can use the metadata for precise reporting after the programme has aired.
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Impress sports fans
Sports events often come with rich data that can dynamically change. Serve your audience the best experience by making your sports channel precisely timed, easy-to-navigate, and full of exciting, up-to-date content. A BMS with specialised sports functions, like PROVYS Sphere, can assist you with that.
Try these steps to enhance your sports metadata:
- Use automated data import from external data sources to deliver live information about events to your audience. (Tip! PROVYS Sphere supports integration with OPTA and Sportradar that provides your broadcast with fresh information the viewers desire to see (e.g. live stats and insights)
- Add match context to build excitement.
- Highlight key players that may attract more viewership.
Master metadata now
Upgrade your broadcast management to another level. Get a reliable BMS, unlock the potential of metadata and offer your viewers a better experience. Discover more about metadata in PROVYS Sphere.
