The reel nobody scheduled
A programme’s life now extends well beyond its transmission slot. Clips, reels and highlights reach audiences elsewhere, often with their costs, rights and results tracked in separate places. Reflecting on IBC 2026, Pavel explores what this means for broadcast planning — and why AI makes the need for a broader view more urgent.
IBC 2026: From Task Automation to Connected Broadcast Workflows
Task automation does not remove the need to interpret changes and decide what happens next. Reflecting on IBC 2026, Josef Vašica explores how AI agents could support these decisions across broadcast workflows—and why structured data, clear rules, and human oversight remain essential.